Marketing Services
Boost Your Online Presence with Our Comprehensive Marketing Strategies
Whether you need a little (or a lot) of help with your marketing efforts for your small to medium sized business, we have a variety of services to fit your needs. From comprehensive marketing strategies to custom marketing campaigns, our team can do it all.
Plans/Strategy
All too often marketing efforts are well intended, but are more shoot from the hip, as opposed to thought out efforts as part of the bigger picture. We work to evaluate what you have done to date, what you would like to accomplish, & how we can develop a realistic marketing strategy that will bring results in a cost-effective manner.
Our Marketing Strategy Services Include:
- We analyze your existing marketing efforts and perform a review your existing online presence.
- We develop and implement 3-6 month marketing plans that help accomplish your marketing goals.
- We help you identify your audience, develop your brand so you can stay in front of your target.
![A graphic showing what all goes into a successful marketing strategy for a small business.](https://www.chrislorence.com/wp-content/uploads/2024/07/planning.jpg)
![Public Relations](https://www.chrislorence.com/wp-content/uploads/2024/07/Public-Relations.jpg)
Public Relations
Public Relations are a key part of marketing strategies. Effective strategy includes utilization of Publicity and Community Relations efforts.
Our Press Release Services Include:
- Press Releases
- Spokesperson Representation with Media
- Reputation Management/Building
- Awareness/Perception
- Crisis Communication
Social Media
In today’s digital world utilizing social media as a primary marketing tool is a must! There is so much more to it than a few posts on Facebook. We look to ensure your pages are set up properly for your business, evaluate which platforms are the best use of your resources, and start you off with a FREE review so you can see how these platforms can be utilized efficiently and successfully! Let us help you navigate the world of social media.
Our Social Media Services Include:
- Organic Posts for Platforms such as Facebook, Instagram & Google
- Page Development/Verification/Page Management
- Custom Advertising Campaigns
- Integration with Online Presence
- Plans/Calendars
- Staff Training
![social media](https://www.chrislorence.com/wp-content/uploads/2024/07/social-media.jpg)
![website example](https://www.chrislorence.com/wp-content/uploads/2024/07/website-example.jpg)
Websites
Our websites are constructed with SEO (Search Engine Optimization) in mind as well as Web Accessibility Initiatives for people with disabilities. We Specialize in WordPress websites which power most small business websites across the country. The open-source platform allows for building custom, SEO-ready marketing sites that are beautiful, secure and easy to update. We also work with GoDaddy, Wix and other platforms.
Our Website Services Include:
- Google Relevance Optimization
- Developing a Site Map/FlowChart
- Content Development
- Ensuring Your Site Is Set Up For Secure Sites (SSL)
- E-Commerce
- Form Development
- SEO Basics
Video & Media
We believe it is vital for small to medium sized businesses to place effort in their video marketing strategy. Our team can produce any length video, tv commercials, or social media spots. We can film, edit, and produce them at reasonable costs. Need stock footage or templates? We can incorporate that into the products. This results in custom video content - not cookie cutter videos.
Our Video & Media Services Include:
- Copywriting
- TV/Radio Commercial Production
- Social Media/YouTube Videos
- Tradeshow + Sales Videos
- Animations & After Effect Promos
- Photography/Stills
- Drone Capability
![A still of a video captured as part of a marketing strategy for Countryside Veterinary Clinic to use in Google Ad Campaign.](https://www.chrislorence.com/wp-content/uploads/2024/07/video.jpg)
![A custom advertising campaign for hearth and homes - a client of Chris Lorence Pr + Marketing who needed comprehensive marketing strategies for their hot tub/pool company.](https://www.chrislorence.com/wp-content/uploads/2024/07/advertising.jpg)
Advertising
We also don’t rely on the local television and radio companies for their production, as they tend to be more cookie cutter, and not custom or original enough for our clients. We can offer copywriting, development, and production services to produce the finest and unique pieces you require in a timely and affordable fashion.
Our Advertising Services Include:
- Online/Digital (Social Media Boosts and Ad Campaigns through Facebook, Instagram, LinkedIn, YouTube, Spotify & more)
- Google AdWords
- Digital Banner Ads on Websites
- Email Marketing
- Traditional Advertising Methods
- Billboards
Print & Design
Our graphic designers will work to create, design, and produce attention grabbing, informative, and effective print materials such as brochures, business cards, advertisements, brand and sales materials, plus more. The same graphic designers will carry through any designs into the digital world when appropriate.
Our Print & Design Services Include:
- Logo Design
- Custom Branding & Brand Messaging
- Copy Writing/Development
- Design/Layout
- Production/Printing
- Materials (Brochures, Rack Cards, Magazine, Directories, Newsletters, Print Ads, Collateral such as Business Cards & Letterhead)
- Banners, Billboards, Trade Show Displays
![Post Card for Big Apple Music Promotion - A marketing strategy used by Chris Lorence PR + Marketing to bring awareness to this small business.](https://www.chrislorence.com/wp-content/uploads/2024/07/print.jpg)